In the beginning of 2020, Alyssa founded the 501(C)3 non- profit organization, the Princess Program Foundation. Located in Bellingham, Massachusetts, the organization has volunteers bring magic to children in hospitals battling serious illness by dressing up as princesses and superheroes to add a smile to their day and spending one-on-one character time. Due to the Covid-19 Pandemic, hospital visits became nearly impossible. So, the program added a new feature to their organization by having their characters Zoom call kids battling an illness who are in and out of hospitals. Zoom calls can be tailored to the child's interest, e.g.,. singing, dancing, play dough, craft making, and story book readings.